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Privacy Policy

Destination Advantage LLC Global Privacy Policy

Summary of Recent Changes:

What's New as of February 7, 2020:

  • Updated to include additional information for California consumers related to the California Consumer Privacy Act ("CCPA"), effective January 1, 2020.

Last modified February 7, 2020.


Destination Advantage LLC, and its operating and subsidiary websites ("Destination Advantage" or " We", "us"), respect your privacy and are committed to protecting your privacy through our compliance with this policy.

This policy describes our practices in connection with information that we collect through our Destination Advantage software platforms and applications (collectively our “Applications”) as well as Destination Advantage’s privacy practices in relation to the use of Destination Advantage’s websites (such as www , , and other Destination Advantage websites that link to this policy) and external marketing activities.

This policy also describes your data protection rights, including a right to object to some of Destination Advantage’s processing. The Policy does not apply to information collected by any third party, including through any third-party application or content (including advertising) that links to or is accessible from our Applications or websites.

Are you a Customer, Customer Business Contact or Visitor?

This policy applies to the following classification of individuals that interact with Destination Advantage:

  • CUSTOMERS : Customers are individuals that are employees or associates of Destination Advantage’s direct customers (for example, event planners, venue managers and convention sales professionals), including customer personnel that are assigned a login ID and are authorized to access and use our Applications pursuant to an active Destination Advantage agreement, or under a temporary evaluation license, if available. Additionally, Customers include individuals who self-register to access our Applications.
  • CUSTOMER BUSINESS CONTACTS : Customer Business Contacts are individuals that interact with our Customers through our Applications. These include our Customers’ current and prospective clients, members, attendees, sponsors, exhibitors, marketing partners, or other business contacts. For example, Customer Business Contacts include individuals that subscribe to follow events organized by a Customer, or Submit RFP’s to a convention center using one of Destination Advantage's Applications. For example, Customer Business Contacts include individuals that subscribe to follow events organized by a Customer or Submit RFP’s to a convention center using one of Destination Advantage's Applications.
  • VISITORS : Individuals and prospective customers who interact with our Websites (for instance, to view events, subscribe or Submit RFP’s), as well as those whom we meet at a tradeshow or learn about through a referral from third parties or other external sources.

What types of personal data do our Customers collect?

Our Applications are flexible and allow our Customers to collect a variety of personal data from and about their Customer Business Contacts, including name, organization, title, postal address, e-mail address, telephone number, fax number, social media account ID, credit or debit card number and other information.

For a more detailed list of our Applications, please refer to the “ What are Destination Advantage's Products ” section at the end of this Privacy Policy. Destination Advantage’s use of personal information collected through our Applications shall be limited to the purpose of providing the service for which our Customers have engaged Destination Advantage, to improve our services, or as required or permitted by law.

If you do not agree with our policies and practices, you may choose not to use our Applications.

How do our Customers collect personal data?

  • When Customer Business Contacts voluntarily and explicitly enter personal data into our Applications.
  • When our Customers enter Customer Business Contacts into our Applications, when permitted, including by having a legitimate business interest or obtaining explicit consent from a Customer Business Contact.
  • Automatically, as Customer Business Contacts interact with our Applications, using commonly used information gathering technologies such as cookies. For additional information about these technologies, see the section below titled “ How does Destination Advantage use cookies and similar technologies? “.

How do our Customers use personal data?

If a Customer Business Contact chooses to use our Applications to conduct business with a Customer (for example: register for an event, respond to an online survey, or send or respond to a Request for Proposal (“RFP”), any information provided in connection with that interaction will be transferred to, and under the control of, the Customer.

Customers will also have access to information (including personal data and Application usage data) related to how Customer Business Contact interact with the Applications they use. In such instances, the Customers act as data controllers towards the Customer Business Contact, under the European Economic Area (“EEA”) data protection laws. Therefore, Destination Advantage cannot and does not take responsibility for the privacy practices of Customers.

The information practices of our Customers are governed by their privacy policies. We encourage Customer Business Contacts to review the Customers’ privacy policies to understand their practices and procedures.

Does Destination Advantage use or sell personal data collected by our Customers?

Destination Advantage does not use personal data of our Customer Business Contacts for any purposes other than to provide services that our Customers have contracted us to provide through our Applications, to improve our services, or as required or permitted by law. Destination Advantage does not sell personal data of our Customer Business Contacts.

How does Destination Advantage collect and process personal data from our Customers and their Customer Business Contacts?

We collect personal data from our Customers in order to facilitate communication and delivery of the Applications that our Customers are interested in or contract us to provide. For example, we may collect Customer contact information, whether through the execution of a contract, use of our services, a form on our website, queries submitted to our chat agent, an interaction with our sales or customer support team, sign up for an event, or a response to one of our marketing emails. We may also collect credit card information (e.g., credit card number and expiration date, billing address, etc.) or other customary bank information needed for billing and payment purposes.

We and our vendors collect Customer usage information about how our Customers interact with our Applications. This includes which webpages you visit, what you click on, when you perform certain actions, what language preference you have, what you buy, and so on.

We process Customer’s and their Customer Business Contacts’ personal data in the following manner:

  • To disclose to our subsidiaries and affiliates for the purpose of providing services to our Customers and their Customer Business Contacts.
  • To disclose to contractors, service providers, and other third parties as reasonably necessary or prudent to provide, maintain and support our Applications for our Customers and their Customer Business Contacts, such as, for example, payment processors and data center or Web hosting providers. Destination Advantage does not share, sell or trade any information with such third parties for any promotional purposes.
  • To deliver the services that our Customer has contracted us to provide through our Applications. Some examples include:
    • If a Customer Business Contact uses one of our Applications to follow an event, we will use their provided e-mail address to send them information and announcements relating to that event.
    • When a Customer submits an RFP to a venue partner listed on the Swift RFP or Convention Calendar Network, or to a Customer's Business Contact as directed by the Customer, Destination Advantage will contact that venue, management company or Customer Business Contact and disclose information, which contains personal data, necessary for it to respond to the RFP.
    • When a Customer or Customer Business Contact uses their social media credentials to share information on their social media platform or to log into one of our Applications, we will share information with their social media account provider. The information we share will be governed by the social media site’s privacy policy.
  • To deliver to a third party in the event of a merger, divestiture, restructuring, recapitalization, reorganization, dissolution or other sale or transfer of some or all Destination Advantage’s assets, whether as a continuing operating business or as part of bankruptcy, liquidation or similar proceeding, in which personal data held by Destination Advantage about our Customers and Customer Business Contacts is among the assets transferred.
  • For our internal business purposes that include administering access and use of our Applications, data analysis, securely identifying Customers upon logging onto an Application, enhancing or modifying our Applications, determining the effectiveness of our promotional campaigns, billing for Services, and operating our business.
  • As we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to respond to requests from public and government authorities including public and government authorities outside your country of residence; and (c) to protect against or identify fraudulent transactions.
  • For other purposes when Customer Business Contacts provide explicit consent.

We aggregate and anonymize information about (i) Customers and Customer Business Contacts, and (ii) the use of our Applications in order to improve our Applications and to create benchmark and other business intelligence products. None of the aggregated and anonymized information contain personal data (i.e., does not identify any individual).

What is the legal basis for Destination Advantage to process personal data from the EEA?

For individuals that are from the European Economic Area (EEA), our legal basis for collecting and using their personal information will be our legitimate interest where the processing is in our, or a third party's, legitimate interests and not overridden by the individual’s data protection interests, or fundamental rights and freedoms. These interests are to provide individuals with access to the Applications and features of the Applications; to send them information they have requested; to ensure the security of our Applications by trying to prevent unauthorised or malicious activities; or, to enforce compliance with our terms of use, contracts and other policies. In some EEA countries, we are relying on consent as a legal basis for using data for marketing purposes.

How long does Destination Advantage store personal data collected by our Customers?

Where we process personal data for legitimate business interests described in the section “ Does Destination Advantage use or sell personal data collected by our Customers ," unless otherwise provided in our contract with our Customer, we process the data until 90 days after the termination of the contract, at which time we remove it from our production environment. Within 13 months, we remove the data from our backup media.

How can a Customer Business Contact access, correct or delete their personal data?

In various countries, including countries in the EEA, as well as in some U.S. states, upon their request, Customer Business Contacts have the right to access their personal data and, if necessary, have it amended, deleted or restricted. Customer Business Contacts can also ask for some types of personal data to be delivered to them, or another organization they nominate, in a structured and machine-readable format.

Where we process your personal data on the basis of your consent, you have the right to withdraw your consent. See the Destination Advantage contact section below. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal. Customer Business Contacts in the EEA also have the right to complain to a supervisory authority for data protection in the country where they live, or where they work – although we hope that we can assist with any queries or concerns you have about our use of your personal data.

Destination Advantage processes Customer Business Contacts' data under the direction of our Customers and has no direct control or ownership of the personal data we process. Customers are responsible for complying with any regulations or laws requiring notice, disclosure or obtaining consent prior to transferring the data to Destination Advantage for processing purposes. Any Customer Business Contact that seeks to access, correct or delete data, should direct their query to the Customer. If the Customer requests Destination Advantage to remove the personal data of a Customer Business Contact to comply with data protection regulations, Destination Advantage will process this request within the required time under the applicable regulation or law.

We will not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. In such instances, we will inform the Customer about the legal obligations that prevent us from fulfilling the request.

How can a Customer access, correct, or delete their personal data?

Customers have the same rights to access, correct or delete their personal data as outlined above.

Any Customer can access, correct or delete their data, or their Customer Business Contact data by submitting a request to Destination Advantage will process this request within the required time under the applicable regulation or law.

We will not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. In such instances, we will inform the Customer about the legal obligations that prevent us from fulfilling the request.

We will maintain an audit history of any requests to access, correct or delete personal information to maintain a record of compliance with regulatory requirements.

California residents

If you are a California resident, California law provides you with specific rights regarding your personal information, including the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months; the right to request that we delete any of your personal information that we have collected from you, subject to certain exceptions; and the right to opt out of the sale of your personal information. To make such a request send a letter to:

Destination Advantage LLC
14493 SPID Suite A, PMB 452
Corpus Christi, Texas 78418

Please note that we are only required to respond to two such requests per individual each year. You also have the right not to be discriminated against if you exercise any of your rights under California privacy law.

Destination Advantage may have collected the following categories of personal information of California residents in the past 12 months:

  • Identifiers such as a name, postal address, Internet Protocol address, email address, or other similar identifiers.
  • Categories of personal information described in subdivision (e) of California Civil Code Section 1798.80.
  • Characteristics of protected classifications under California or federal law.
  • Commercial information, including records of products or services purchased or considered.
  • Internet or other electronic network activity information.
  • Geolocation data.
  • Audio and visual information, such as customer service call recordings and photographs.
  • Professional or employment-related information.
  • Education information.
  • Inferences drawn from any of the information identified above.

This information is collected and used for the purposes disclosed in this Privacy Policy. Destination Advantage may have disclosed a Customer’s or Visitor’s, name, title, or business contact information to venues in the 12 months immediately preceding the posting of this updated privacy policy. Destination Advantage may have disclosed any of the above categories of personal information pursuant to an individual’s consent or under a written contract with a service provider for a business purpose in 12 months immediately preceding the posting of this updated privacy policy.

How does Destination Advantage use cookies and similar technologies?

Cookies and Web Beacons

We and our vendors use cookies or similar automatic data collection technologies as individuals interact with our Applications to collect certain information about their equipment, browsing actions and patterns, including:

  • Details of your visits to our Applications, such as the date and time you access our Applications, length of time you spend on our Applications, websites that linked to our Applications or websites linked from our Applications, the resources and content that you access and use on the Applications.
  • Information about your computer and internet connection, such as your IP Address, computer type, screen resolution, language, Internet browser type and version.

Below are the technologies we use for automatic data collection. We do not use any of these technologies to collect information from Customer Business Contacts for marketing or advertising purposes.

  • Browser Cookies. A cookie is a small file placed on a computer hard drive. Web browsers can be configured to restrict or entirely block cookies, to configure cookie notification settings and/or to delete cookies already present on the browser or device. Information on how to do this is provided by the web browser’s help/reference section. Limiting or restricting certain types of cookies may prevent a Customer or Customer Business Contact from using certain portions of our Applications, depending on how the browser settings are configured. Unless the browser setting has been adjusted so that it will refuse cookies, our system will issue cookies when the browser interacts with our Applications. For more information about cookies and how to disable them, see
  • Session Cookies and Persistent Cookies. A "session" cookie lasts for a single browser session only and is deleted when the user closes the web browser. Session cookies allow website operators to link the actions of a user during a browser session. A "persistent" cookie remains on the user’s device (even while powered off) until it expires or is deleted. A persistent cookie will be reactivated when a user returns to the website which posted the cookie. We use persistent cookies to help customize your web experience when you return to a web page or our website.

Neither of these cookies can read or access other cookies or any data from a user’s hard drive. Further, neither of these cookies alone will personally identify a user; however, a cookie will recognize a user’s individual web browser or device through an IP Address, browser version, operating system and other information, and individuals who log in to their Destination Advantage accounts will be individually identifiable to particular Applications using session cookies.

  • Web Beacons. Pages in our Applications and our e-mails will contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs). Web beacons differ from cookies in that the information is not stored on your hard drive, but invisibly embedded on web pages or in email. Web beacons permit us to track online movements of web users, for example: to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). This enables Destination Advantage to provide a website experience more tailored to our users’ preferences and interests.

At this time, we do not respond to browser ‘do not track’ signals, as we wait for a uniform standard put forth by regulators or the privacy industry. Destination Advantage earnestly considers an individual’s independent right to determine how their personal data is processed and continues to monitor developments in this area.

You can learn about how you can adjust your browser’s settings to limit or disable cookies and other tracking technologies by visiting the section below titled " Third Party Analytics Providers."


We use information collected from our venue sourcing Customers to enable us to display advertisements to their target audience of users through our network or our advertising service providers. Even though we do not disclose personal data for these purposes, if the venue sourcing user clicks on or otherwise interacts with an advertisement, the advertising Customer assumes that the venue sourcing user meets its target criteria.

We also use third parties (such as LinkedIn, Google AdRoll, YouTube) to serve advertisements that may be of interest to you on other websites. For more information and the ability to control your preferences, please visit: ,

If you are located in Switzerland or the European Union, please click here

Third Party Analytics Providers

We use third party analytics providers to collect information about the usage of our Applications and websites to enable us to improve how they work. The information allows us to see the overall patterns of usage on the Applications, helps us record any difficulties you have with the Applications, shows us whether our advertising is effective or not, and allows us to use responses to advertisements to optimize ad performance. Analytics providers and other similar technologies use cookies to collect information about the usage of our Applications and to report website trends to us, without storing any personal data on external third-party analytics provider platforms. See below for more information, or to opt out of these practices:

  • You may opt-out of Google Analytics by clicking here .

How does Destination Advantage process data from Visitors?

Destination Advantage processes Visitor data separately and distinctly from the way we process Customer and Customer Business Contact data. By visiting our websites, or providing us with your personal information, Visitors consent to the collection, processing and storage of their personal information as described in this section.

Visitor Personal Data Collected

Destination Advantage collects personal data including name, title, postal address, e-mail address, telephone number, social media account ID, company information (including financial and billing information when purchasing Destination Advantage services), chat messages, contest entries and promotional enquiries. We may collect this Visitor information through a form on our website, queries submitted to our chat agent, an interaction with our sales or customer support team. We use this information to provide you with additional details about our services, conduct research, provide whitepapers or to contact you after your visit.

We also collect personal data from third party sources, such as public databases, joint marketing partners, and social media platforms. For example, if a Visitor elects to connect her social media account to her account for our websites, certain personal data from the social media account will be shared with us, which may include personal data that is part of the Visitor’s profile or her friends’ profiles.

If you elect to do so, when you provide a reference, we collect personal information about your contacts, such as:

  • Name
  • Work email
  • Organization
  • Phone number
  • City of residence
  • ZIP code

Additionally, we and our analytics service providers collect personal data from cookies and similar technologies to collect information about the pages Visitors view, links Visitors click on, Visitors’ web browser information, Visitors’ IP address and other actions Visitors may take when accessing our websites. For additional information about our use of these technologies and how to control them, see “ Cookies and similar technologies “ section above.

Destination Advantage’s Use of Visitor Personal Data Collected

Destination Advantage processes Visitor personal data to:

  • Analyze how our websites are accessed;
  • Personalize your browsing experience and present products or features that may be more applicable to you;
  • Identify website technical problems;
  • Discover, investigate and remediate fraudulent or illegal activity;
  • Transmit notices related to product, service, or policy changes;
  • Respond to your product and service inquiries;
  • Send you information such as product announcements, newsletters, whitepapers, other relevant offers, and upcoming promotions or events (where required, dependent on jurisdiction, we will seek and obtain your explicit consent before sending marketing emails);
  • Plan and host Destination Advantage corporate events, host online forums and social networks in which Visitors may participate;
  • Analyze and identify new prospects;
  • Create tailored advertising, sales and promotional programs; and

Storing of Visitor Personal Data

Where we process Visitor personal data for marketing purposes or with Visitor consent, we process the data until the Visitor asks us to stop. It typically takes up to 30 days to implement your request, but in no event longer than required by applicable law. Destination Advantage will not retain Visitor personal data longer than the statutory retention period permitted in the local jurisdictions where Destination Advantage services are marketed and provided. We also keep a record of when Visitors have asked us not to send direct marketing or to process Visitor data indefinitely so that we can respect the Visitor’s request in the future.

Sharing of Visitor Data

Destination Advantage may share information with third party service providers contracted to provide services on our behalf as well as third parties who resell Destination Advantage services.

Destination Advantage may also engage with business partners to jointly offer products, services or other programs such as webinars or whitepapers and from time to time, we may share personal data if you purchase or show interest in any jointly-offered products or services.

Destination Advantage will only share personal data of Visitors if a) the Visitor explicitly consents, or b) it is permissible under applicable law.

Access, correct or delete Visitor data

Visitors have the same rights to access, correct or delete their personal data as do our Customers, as outlined in section “ How can a Customer access, correct or delete your personal data?

Destination Advantage will process this request within 30 days.

We will not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. In such instances, we will inform the Visitor about the legal obligations that prevent us from fulfilling the request.

We will maintain an audit history of any requests to access, correct or delete personal information to maintain a record of compliance with regulatory requirements.

California residents

If you are a Visitor and a California resident, California law provides you with specific rights regarding your personal information. All practices described in the California resident section of “ How can a Customer access, correct, or delete their personal data? also applies to California Visitors.

Cookies and similar technologies

All practices related to cookies and their usage described in section “ How does Destination Advantage use cookies and similar technologies also applies to Visitors when they interact with our websites.

Does Destination Advantage process information of children under the age of 16?

None of our Applications are directed to children under 16 years of age. We do not directly solicit or knowingly collect personal data from children under 16. If we learn that we have inadvertently collected personal information from children under the age of 16, we will delete as soon as practicable.

This Privacy Policy does not apply to the practices of our Customers with which your child may interact. You should review the applicable terms and policies for Customers to determine their appropriateness for your child, including their data collection and use practices.

Where does Destination Advantage transfer the data it processes?

EU-U.S. and Swiss-U.S. Privacy Shield

Destination Advantage is committed to subjecting all personal data received from European Union (EU) member countries, the United Kingdom (UK), and Switzerland, in reliance on the Privacy Shield Frameworks to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List .

Destination Advantage is responsible for the processing of personal data it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. Destination Advantage complies with the Privacy Shield Principles for all onward transfers of personal data from the EU, UK, and Switzerland, including the onward transfer liability provisions.

With respect to personal data received or transferred pursuant to the Privacy Shield Framework, Destination Advantage is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Destination Advantage may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at .

Under certain conditions, more fully described on the Privacy Shield website , you will be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.

Cross-Border Transfers other than to the E.U. or Switzerland

Personal data may be accessed by Destination Advantage personnel providing services in any country where we have facilities or in which we engage IT service providers, including India, and Romania. This means that we will transfer personal data outside the European Economic Area or US. In such instances, we use Standard Contract Clauses approved by the European Commission to protect personal data. If you would like a copy or have other queries, please contact us using the contact information set forth below.

How does Destination Advantage secure the data it processes?

We use a variety of organizational, technical and administrative measures to protect personal data within our organization. We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once it is received. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the " Contact Information " section below.

What are Destination Advantage's Products?


How do you contact Destination Advantage?

For any privacy questions related to Destination Advantage’s Privacy Policy, please contact us at You should also feel free to contact Destination Advantage regarding details of our implementation of our privacy program at:

149943 SPID, Suite A, PMB452
Corpus Christi, Texas 78418

How does Destination Advantage publicize changes to its Privacy Policy?

We will update this Privacy Policy to reflect changes to our information practices. Any changes to the Privacy Policy are effective immediately upon publication for new Visitors, Customers and Customer Business Contacts. We encourage you to periodically review this page for the latest information on our privacy practices.

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